UMBONO WAMASKO
Umbono Webhizinisi:Dala uhlobo oluneminyaka eyikhulu ubudala futhi ube yibhizinisi elihamba phambili lokuvikela izilwane embonini.
Inhloso Yebhizinisi:Ubumbano, ukwethembeka, ukusungula izinto ezintsha kanye nenqubekela phambili, ukukhula okuvamile.
Enterprise Spirit:Qhubeka udlule, dala uhlakaniphe.
Umqondo Womkhiqizo:Ukuqamba okusha kwesayensi nezobuchwepheshe, ukudala ikhwalithi, ukuqinisekisa "izindinganiso eziphakeme, izinga eliphezulu, ukusebenza kahle okuphezulu".
Ifilosofi Yebhizinisi:Okususelwe kubuqotho, ikhasimende kuqala, dala isimo se-win-win.
Ifilosofi Yokuphatha:Namathela ekuphathweni okujwayelekile, sebenzisa "ukucabanga kwangaphandle", sebenzisa "okugxile emiphumeleni".
Umqondo Wethalenta:Ukukhetha kufanele kube okulungile, ukuqashwa kufanele kube esidlangalaleni, imfundo kufanele ikhuthale, futhi umthwalo uqondwe kahle.
BRAND STORY
Gxila embonini yokuvikela izilwane ngemithi yezilwane.
Amabhizinisi kazwelonke obuchwepheshe obuphezulu.
Akhethekile emabhizinisini amasha akhethekile.
Imikhiqizo emisha emisha yezidakamizwa eziyishumi eziphezulu zezilwane zase-China ze-R&D.
Amafomu omthamo angaphezu kwama-20 nemigqa yokukhiqiza ezenzakalelayo, isilinganiso esikhulu, wonke amafomu omthamo.
Abasebenzisi ezweni lonke nasezimakethe zase-Eurasia.
I-Mengniu ekhethiwe, i-Yili, i-Taikun nabanye abahlinzeki bamasu iminyaka eminingi.
Umuthi omuhle wezilwane, khetha i-Boncheng.
Umuthi wezilwane waseBangcheng, ochwepheshe bemithi yezilwane zaseShayina!
UKUTOLIWA KWE-TRADEMARK
Isimo:Ngowobumbano lwazo zonke izifundazwe, ngoweSifundazwe saseGubenning, futhi ngowezwe elinqwabelene.
Ukwethembeka:Ngokwabaqotho, kungokomuntu oqotho, kungokwabaqotho ngaphakathi nangaphandle.
I-Bangcheng:Okusho ukuthi ibhizinisi libusa izici ezibalulekile zevelu yezidingo zomphakathi nezobudlelwane bomphakathi, igcina indlela elinganiselayo yokuhlola isimiso sokusebenza kahle namandla asebenza kahle, iveza ubukhulu bokuphatha kanye nokuziphatha kwebhizinisi komqondo ocebile nendawo enwetshiwe, ifakazela ikhwalithi evela imininingwane, izwa ikhwalithi evela kukhwalithi, futhi iveza uhlobo oluqinile olushaqisa umhlaba kusukela ebangeni.